Episode 197: How the Manosphere Killed Cool (with Robin James)

This week, we’re joined by scholar, editor, and philosopher, Robin James, to talk about her provocative recent essay entitled We’re through being Cool: Tech Bros, Manosphere Influencers, Ancient Greek Masculinity, and AI, posted at James’ blog, It’s Her Factory.

When we think about “cool,” we think about effortless, confident, style… but being cool has always been about more than style. It’s about resistance to authority, overcoming patriarchy, refusal to fit in. Yet, a cohort of manosphere influencers have recently been rejecting “cool” as a way of affirming their masculinity.  What happens when “bro culture” asserts old forms of masculinity as new forms of mastery, which then get linked with AI hype, making “cool,” well, no longer cool.

If cool is dead, maybe what comes next is something much colder.

In this episode, we discuss the following thinkers/texts/ideas/etc.:

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